How the Program Works
- Enroll once per year — tier is set based on floor model count.
- Provide your current floor model list during enrollment so we can assign the correct tier.
- Automatically enrolled in all promotions for the year (no repeat signups.)
- Maintain the required number of frames to keep your tier.
- Move up a tier anytime by adding frames and notifying your Luonto representative.
- Max 10% MAP discount
Promotional discounts exclude containers, parts & services
Optional Bonus Incentive
+1% added to all promotional discounts when retailer floors at least one new model by Q2.
Promotional Dates
President’s Day
February 12th - 22nd
Memorial Day
May 21st - May 29th
Labor Day Presale*
August 24th - August 31st
Labor Day
September 3rd - September 11th
Black Friday Presale*
October 21st - October 28th
Black Friday/Cyber Monday
November 23rd - December 4th
*Presale promo periods are not eligible for MAP discounts.