Since the beginning of our story when our grandfather Pentti founded this business, quality was the purpose of everything we do. Quality is our lifeblood, our passion. Establishing our Quality Standard has been vital to upholding our high expectations on every product we design, build and deliver. 

Built into the very fabric of our brand is our quality standard, experience Luonto; experience quality. Within every step of our process – from design to material selection, through production, finishing, packaging and delivery, we have rigorous tests all furniture passes to ensure each step in the production cycle is completed at par with our high standard.

It's in our nature, to value every hand that is involved in our production process, and so we have established a culture of excellence by providing performance base incentives, rewarding high quality production over high quantity production. Doing so heightens our production teams' attention to detail, while encourages overall occupational wellbeing, and unifies everyone under our vision, making high quality furniture available for fair prices, while meeting the standard we promise.