Fall Market Recap
New Showroom, Products, and POP Materials

What a Great Show!

As we wrap up another great High Point Fall Market, let’s look back and recap some of the most exciting, new, and important updates to the Luonto Furniture product program.

New Showroom

This market show was especially exciting! We cut the ribbon on our brand-new showroom, International Home Furnishings Center, Hamilton Wing 604. With our new location, we started from the ground up to design a space intentionally, with our brand, our product, and our customer’s needs in mind.

Among the customer favorites, our Made To Order Upholstery wall beckoned your attention, and gently invited you to come over and explore the possibilities of the Luonto MTO Program offerings in a whole new way.

Our furniture was comfortably positioned in a manner that reduced fatigue and aided our customers’ experience within each of our product categories.

New Products

Even though Fall marks the end of a season, here at Fall Market it is a time of many new things! This year was definitely no exception. A variety of exciting new furniture designs graced our beautiful new showroom at Hamilton 604.


This brand-new sleeper sofa style offers not only a pillow-top seat and deep seat comfort, but offers a motorized function that opens to any seating depth you desire. It takes it to the next step by easily continuing its power motion to lift up a back mattress to convert to a Full Size bed – sleeping arm to arm.

Learn More

Kai will be available from our Stock Program coming January 2024. It will be available in a new fabric called Oasis 15 with a chrome leg.


Cove is not only a new style we’ve introduced at this show, but a new approach to seating style. Its pillow-top seat cushion, low-leg, and plush back cushions helps alleviate all your stressors, and help you unwind. To convert to its sleeper is an easy decision and takes only a moment. 

Learn More

Cove will be available from our Stock Program coming January 2024. It will be available in 2 sizing options, King or Queen, in Oasis 01 with a walnut leg.

Proto 4226

This was a market preview, an early development design we hoped to show to gain invaluable feedback from our customers. Well… y’all loved it! This prototype is bookended by its wide format track arms and topped off with 2 ratchet headrests. “This is a primary sofa that is also a sleeper” – as many of you said.

4226 is simply a code we use before a design is named. Keep you’re eyes on our updates, you’ll be seeing this one again…


Product Naming Improvements

With the introduction of new “Functional By Design” collection catalogs, updates to product naming were announced with highly positive feedback. The following name changes will help to increase product differentiation, and reduce product ordering issues.

Fantasy Easy Deluxe → Now “Emery

Flex Full XL Loveseat Chaise → Now “Harper

Flex King Size Rolled Sectional → Now “Hugo

Flipper Nest Sleeper → Now “Terry

Product SKU Improvements

After 60 years of product manufacturing, our SKU-ing was simply a mess. This year we have renovated our entire Program SKU System. As of today, everything follows a set of rules, without exception.

To make this transition easier, we have created a reference guide, and have already trained your Luonto Rep. If you have any questions, we are here to help!

Point-of-Purchase Materials

Product Complete Catalogs – FUNCTIONAL by Design

This year’s product catalog includes a gold mine of new resources for you and your sales team. From Stocking options, to MTO modular configuration options, finally the power is on your sales floor!

No Price Stocking Catalog

Using a new product reference number system within the Stock Program catalog, you can now find pricing for every Stock Program SKU quickly and easily. You choose what pricing your sales team sees. Pricing pamphlets are available in a variety of pricing structures (Ask your Luonto Rep for a pricing pamphlet that is best for your store).

Product Tear Sheets

This show we introduced Product Tear Sheets – and you loved them! Place your order for Tear Sheets by submitting your floor models to your Luonto Rep. We will send you a pad of Tear Sheets per floor model you show.

Market Recap

Thank you for making this market a success! In the coming week we will be releasing the updated Market Walkthrough on our YouTube Channel. Please subscribe and turn on notifications, so you do not miss it. 

Subscribe to YouTube for Market Walkthrough

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Rethinking Our Product Names
How We're Renaming Items to Aid Customer Recognition