At Luonto Furniture, we’re committed to supporting our retail partners and continuously improving the way customers shop our collections online.
Over the past several weeks, we’ve introduced a series of website enhancements designed to:
- Drive qualified traffic to our retailers
- Increase customer engagement and conversions
- Support made-to-order (MTO) selling
- Improve the overall shopping experience
Here’s a look at what’s new on Luonto.com.
🔹 Retailer-Focused Lead Generation Tools
New Retailer Leads Tool on Product Pages
Customers can now see the closest retailer directly on product pages. When they submit an inquiry:
- The lead is sent directly to the store
- A copy is sent to our team
- We can track and follow up to support retailers
This ensures faster response times and better accountability — helping turn online interest into in-store sales.
Enhanced Retailer Locator
Our updated retailer locator now displays specific models for retailers carrying more than eight models.
This makes it more important than ever to keep us informed when floor models change so we can ensure customers are directed accurately.
Accurate information leads to better experiences — and stronger retailer relationships.
🔹 Tools That Help Customers Convert
Compare Tool
Customers can now compare products side-by-side, helping them make confident purchase decisions.
Wishlist Tool
Shoppers can save their favorite products and return later — ideal for longer decision cycles and MTO purchases.
Similar Items on Product Pages
At the bottom of each product page, customers will now see similar models. This keeps them engaged, encourages trade-up opportunities, and reduces drop-off.
🔹 Improved Navigation & Filtering
Updated Collections Page
We’ve added a search bar and improved navigation to help customers find what they’re looking for faster.
Expanded Product Page Filters
The product sidebar now includes additional filtering options, making it easier to narrow down by style, features, and functionality.
These updates make browsing more intuitive and user-friendly.
🔹 Sales Support Tools
“Save My Design” – Print PDF Feature
Customers and retail sales associates can now generate a clean PDF of a configured product directly from the product page.
This is a powerful tool for:
- In-store consultations
- Follow-up emails
- MTO discussions
- Capturing design decisions
🔹 Inspiration Gallery for MTO Selling
Our new Inspiration Gallery showcases products in various fabrics, leathers, and configurations.
This is a valuable tool for:
- Helping customers visualize options
- Supporting custom and made-to-order conversations
- Increasing confidence in personalization
Inspiration drives engagement — and engagement drives sales.
Continuing to Invest in Growth
These updates represent our ongoing investment in supporting retail partners and improving the digital experience for customers.
We encourage all partners to explore the new tools and reach out to our team with questions or updates — especially regarding floor models and product displays.
Together, we’re building a stronger, more connected retail experience.
Subscribe to Luonto Academy on Youtube here